Search Engine Marketing (SEM) is a digital marketing strategy that uses paid advertisements to increase a website's visibility on search engine results pages (SERPs). Businesses bid on keywords so their ads appear when users search for products or services related to their offerings.
Key Objectives of SEM:
-> Increase website traffic.
-> Generate leads and sales.
-> Improve brand visibility.->
Reach customers who are actively searching for specific products or services.->
Achieve measurable marketing results quickly.

Major SEM Platforms :
-> Google Ads .
-> Microsoft Advertising .