CONTENT MARKETING

             Content marketing is a marketing strategy focused on creating and sharing valuable, relevant, and consistent content to attract and retain a specific  audience. Instead of directly promoting a product or service, it provides useful information that helps, educates, entertains, or solves problems for potential  customers. The goal is to build trust and encourage profitable customer actions over time.

       *Key objectives of content marketing :
                 ->Increase brand awareness
                 ->Build trust and credibility
                 ->Generate leads
                ->Improve customer engagement
               ->Boost website traffic
               ->Support sales and customer retention

             *Types of contents:
                     ->Blog posts
                     ->Articles
                     ->Videos
                     ->Infographics
                    ->E-books
                    ->Podcasts
                    ->Social media posts
                    ->Email newsletters
                     ->Case studies
                     ->Webinars