CONTENT MARKETING

             Content marketing is a marketing strategy focused on creating and sharing valuable, relevant, and consistent content to attract and retain a specific audience. Instead of directly promoting a product or service, it provides useful information that helps, educates, entertains, or solves problems for potential customers. The goal is to build trust and encourage profitable customer actions over time.

       *Key objectives of content marketing :
           ->Increase brand awareness
           ->Build trust and credibility
           ->Generate leads
           ->Improve customer engagement
           ->Boost website traffic
           ->Support sales and customer retention

             *Types of contents:
                  ->Blog posts
                  ->Articles
                  ->Videos
                  ->Infographics
                   ->E-books
                   ->Podcasts
                   ->Social media posts
                    ->Email newsletters
                     ->Case studies
                      ->Webinars